Professional Essentials
Website Package

Your website is optimized to look beautiful and function perfectly on all devices - desktops, tablets, and especially mobile phones - ensuring a smooth user experience for every visitor.

Your website is built to showcase your brand's colors, visuals, tone, and aesthetic - creating a polished, trustworthy online presence that's distinctly tailored to you.

The Professional Essentials package offers 5–7 expertly crafted website pages, typically including the following. These pages can be tailored to meet the client's unique needs, objectives, and available content. Adjustments, substitutions, or combinations of pages are possible during the planning and design stages, as long as the project stays within scope.

1. Home – An introduction to the business, highlighting key services, credibility, and clear calls to action.
2. ‍About Us – An overview of the business, its background, mission, experience, and team.
3. ‍Services / Practice Areas – A summary of the primary services offered, with additional service pages as needed within the page allowance.
4. Testimonials / Client Reviews – Client feedback or endorsements to help establish credibility and trust.
5. ‍Blog / News – A CMS-powered section for publishing articles, updates, and relevant industry information.
6. FAQs – A contact form, business contact information, and location details, where applicable.
7. Contact – A contact form, business contact information, and location details, where applicable.

Privacy, Terms of Service, and Accessibility pages are all included as part of your standard package. You simply provide the content for these pages, and they will not count toward your overall page limit, allowing you to maximize your available pages for other essential content.

Your site is optimized for search engine visibility through improved headings, keywords, meta descriptions, and alt text. Attorney-specific schema markup is added to help Google understand your firm’s structure and improve your appearance in search results.

Your site goes through an accessibility check to identify any issues. Basic fixes - such as proper text contrast, keyboard navigation, and descriptive image labels - are included to ensure your website is usable by more people.

Publish articles, case updates, and firm news without technical knowledge. Your CMS is intuitive and built directly into your website, letting you maintain a current online presence that keeps clients informed and engaged.

You’ll receive a personalized walkthrough of your new website so you know how to update content, publish posts. With a Bronze or Gold care plan, we can update your content, but we still like to give you a walkthrough of how to do this as well.

Google Analytics 4 is fully configured on your site to help you track visitor behavior, traffic sources, and engagement metrics so you can measure how well your website is performing.

A cookie banner is a small notification that appears on your website to inform visitors that your site uses cookies. Cookies are tiny files that help the site remember preferences, track visitor behavior for analytics, or deliver personalized experiences. The notice allows visitors to manage their tracking preferences.

After the initial build, you’ll have one full round of revisions to make sure the website looks and feels exactly the way you want before launch.

A complete pre-launch process to ensure everything works smoothly - links, forms, mobile layouts, speed, accessibility, and SEO settings are all reviewed before going live.

Once your website goes live, you’ll receive a full week of dedicated support to help address questions, fix small issues, and ensure everything is running smoothly as you get comfortable with your new site.